The Enchirito is Reborn
Ever since I posted ten random facts about myself last month, people have been asking me “what’s up with the Enchirito?”
I’m not much for fast food, but as a tot I was most fond of Taco Bell’s Enchirito. As a matter of fact, it was my favorite item on their menu; one day it was gone! Now, this happens from time to time at fast food restaurants. Kentucky Fried Chicken, who are now referring to themselves as Kitchen Fresh Chicken (I think it must be to avoid the negative association with the state of Kentucky) used to serve up a deliciously frothy beverage known as the Moby Orange, which was similar to an Orange Julius. It went really well with their fish and chips. Then the Colonel, or rather Pepsi, who bought the chain from him, discontinued both the Moby Orange and the fish and chips. Much as I liked them, I moved on. Taco Bell used to offer a Bellbeefer, which was their taco meat and sauce and cheese on a hamburger bun. They got rid of that too, but you didn’t hear me complaining; at least not much.
Ah, but the Enchirito– when they killed that, I finally had to act. But what, thought I at the time, can one man do? I started by filling out comment cards every now and then, and sending them in. I had heard stories of large corporations making major changes based on just one comment card. The cards were sometimes bandied about by mid-level managers as examples of “how we can better serve our customers,” and I hoped maybe one of my comment cards would find its way into the hands of some over-zealous ladder-climber.
I didn’t stop there. No sir. I called 1-800-TACO BELL, or whatever their number is, and requested the return of the Enchirito. I even found an O.G. manager at a distant Taco Bell who would prepare Enchiritos specially for me. He promised to mention to his regional manager that there was a “high demand” for the return of the Enchirito, although he confessed I was the only person who’d asked for one since its demise a decade prior.
My final volley in the war for the Enchirito came when I wrote for 4080 Magazine. In its heyday, the now-defunct magazine was the pre-eminent magazine of hip hop music and culture, and had nothing whatsoever to do with Enchiritos, but one day the publisher came in and announced that they had some extra space, and he wanted a few of us to “write about anything.” I suppose he meant anything rap-related, but I wrote a 3 paragraph blurb about how wonderful the Enchirito was, and how Taco Bell should bring it back.
Lo and behold, within six months of that article’s publication, the Enchirito was quietly and unceremoniously returned the Taco Bell menu. Did I make it happen? Can one man really make a difference in today’s vast and complex world? You make the call.
Today’s Question: Do you miss any discontinued fast foods?
mcdlt.
I figured the whole “kitchen fresh chicken” was to avoid calling it “fried” since all these obesity wars are going on. That’s just my 2 cents…or props. :P
Seems a little far-fetched but maybe?
Hahhaha, like I said…so big headed…but if you like to think that you somehow help bring back the Enchirito then ehhh…
Chicago Italian sausage? Bahahahhaha…When I read that, it brought a much-needed smile to my lips …*sigh* this has not been a good week, and it’s only a Wednesday! =-O…sheesh
Good to know a new fact!
@CHiTaLiaNO, Glad to brighten your day with my misunderstanding of your screen name!
@Peasprout, Yea, it’s pretty cool that were chatting this way…Cause as you know, you can never talk to enough strangers, rite? Hahah…
@CHiTaLiaNO, As long as you don’t take their candy, strangers are usually pretty okay. Would you like some candy, btw? I have some…
@Peasprout, Of course! Who can resist candy? Gimme some candy and i’ll go with you anywhere ;) …Heh
@CHiTaLiaNO, ::cough cough::since my morality is obviously gonna be questioned…i would like to retract my last statement…Nite